AI in Action
The number of companies interested in implementing AI software into their business frameworks is growing exponentially. To determine some of the best practices of AI recruiting tools in the current job market, I analyzed three different organizations across a wide range of industries: L’Oréal, Hilton, and Audible. My research is based on the recruitment industry trends published on PandoLogic, which is a software company considered to be the “leading recruitment marketing and conversational AI platform in North America."
L'Oréal
L’Oréal is a globally recognized cosmetics and personal care company headquartered in Clichy, Hauts-de-Seine, and founded in the early 20th century by a French chemist named Eugène Paul Louis Schueller. As previously mentioned in the “research” section of this HRM E-Portfolio, recruiter chatbots are an example of AI recruiting tools. Recruiter chatbots are designed to communicate with job candidates in the hiring process. L’Oréal is currently employing recruiter chatbots to communicate policy information, schedule interviews with candidates, and disseminate surveys to screen potential applicants. The cosmetics company is utilizing a recruitment conversational platform called Mya Systems, and it has been in use since September 2018. L’Oréal receives more than one million applications annually, which represents an enormous amount of resumes for recruiters of the company to analyze and then determine whom to interview. Mya Systems is making the talent acquisition process more efficient by engaging in the first recruiting conversations with candidates. According to Niilesh Bhoite, Chief Digital Officer for HR at L’Oréal: “The results of the first 10,000 recruiting conversations show that Mya engages with 92% of our candidates in an efficient way and achieves a near 100% satisfaction rate."
Hilton
Hilton is a multinational hospitality company that offers full-service hotels and resorts. It was founded in 1919 by Conrad Hilton, and the company is now considered a global leader in the hospitality industry. To reduce the time-to-hire, Hilton started employing AI recruiting tools in 2019 such as digitized interviews. In regards to the interview process, Hilton utilizes a hiring platform called HireVue to conduct digitized interviews with preprogrammed questions for candidates. The recruiter does not have to be present during the interview. Once a candidate submits their recorded answers, HireVue allocates the data based on key performance indicators to help a recruiter determine if the applicant is a good fit for the organization. The incorporation of AI technology into the recruiting process at Hilton has reduced the time-to-hire from forty-three days to five. What this ultimately demonstrates is the amount of time and money saved in the hiring process from AI software.
Audible
Audible is an online audiobook and podcast service that is considered to be the largest audiobook producer and retailer in the United States. It offers customers the ability to stream and purchase audiobooks either individually or through a subscription model. Although the company is quite successful, Audible struggled with optimizing the placement of job advertisements. Inefficient sourcing can result in lower quality and diversity of job applicants as well as an increased time-to-hire. There are AI recruiting tools designed for job postings and candidate sourcing. This type of technology helps recruiters to improve the quality and response rates of job advertisements through natural language processing and text analytics. In 2019, Audible partnered with an artificial intelligence company called Veritone to appropriately place job advertisements across a variety of websites. Profits doubled that same year due to greater visibility generated by AI technology. Consequently, AI software can better position job advertisements and reduce bias in job descriptions. All of this is incredibly important to the sourcing and recruiting of applicants.
